Using excessively long introductions on your videos

It is a fact that introductions act as a preface to the video content. As such, experts will always advocate you to use a compelling and robust intro on your YouTube Videos. However, you should not overdo things. It will be a blunder if you are using excessively long introductions on your videos. Ideally, the intro has to trigger and provoke thought in the minds of the audience, and then, drive him/her to watch the video. But, you should not narrate everything on the first go, as it will kill the charm in exploring the video. As such, you must get the right length intro. The Youtube intro maker can extend the most effective assistance in framing the right-length intro. 

The video itself is very short.

While excessively long videos can trigger boredom among the viewers; likewise, if the video is very short, it will fail to deliver the marketing message in the most impactful manner. Similarly, if the length of the video is too short, even when viewers watch it entirely, the overall watch time will be less, which will negatively influence the ranking of your videos. The script should ensure a lucid understanding of the viewers, and the length should be decided in a manner that conveys the marketing message in the right spirit. InVideo app offers some extensive guidance about deciding the length of a video. 

It will be a blunder if you don’t research your target audience

If you aspire to your videos to get the maximum engagement with the viewers, you don’t have alternatives than to make it well targeted. Again, the video must have such content that the target audience finds relevant and useful. This will only happen when you are very sure about the choices and likings of your audience. For this reason, you need to get into extensive research that will enable you to precisely determine what your target audience is interested in getting. The fact is, the most successful videos will always have extensive research beyond them that enables the creator to include facts and figures that their target audience appreciates the most. Automatically such videos will get the maximum engagement with the audience. 

Losing a complete track of the older videos

No matter the result of your last videos, you cannot afford to lose track of your old videos. Rather, you need to ensure that there is always consistency between the videos coming in sequences. If you are unable to retain consistency between your videos, you may be compromising with your identity. remember, your videos resemble the impression of your brand, and it has to comply with your branding strategies. As such, losing track of the older videos, you are compromising with your identity. On the other hand, it can be so, some older videos, relevant to a specific group of customers; the target audience has missed it completely. Ideally, you should include links to your relevant, older videos that will surely boost the overall engagement with your brand. 

You include too many goals in one video

Another blunder is in including too many goals in a single video. The purpose of the video is to ensure adequate engagement with the target audience, pushing them to respond to your call to action statement. If the video has to be engaging, it needs to entertain the audience as well. Let us you are into a drop shipping industry then including too many goals in one video, you pave the way for the audience’s attention to drift from one to another, eventually losing track of all the goals in the video. You need to include such content that viewers can understand easily and will entice them to respond to your appeal. When you are using such relevant content, you will automatically gain overall improvement in ranking, driving more traffic to your videos. Therefore, it is important that you keep the script simple, engaging, and yet entertaining for your target audience. 

You start following the trends blindly.

Though it is important to keep pace with the latest trends, you should not do that blindly. No matter what trendy it is, the idea and concept have to comply with your branding policies, and it has to match with the probable choices and likings of your customers. Most importantly, the present trend should never contradict your earlier standing or should not question your previous statements. Should such instances happen, you trigger an ambiguity in the minds of the audience, who will again get puzzled about investing in your products and services. Rather, take time out to determine the parts of the trends that match with your branding policies and ensure that you are only using such aspects of the trend. 

From the discussion made above it comes out that, you need to be consistent with your videos, and you don’t have alternatives than to invest ample time in research. It is important that you are customizing the content, and ensuring the relevance, accuracy, and authenticity of the video content. 

Adhering to the guidelines suggested above, you can certainly develop the most engaging and compelling videos that will drive the maximum traffic to your site, boosting the rate of actual sales as well as reducing the time in the conversion of the prospects to actual sales.