Before getting into the pros and cons of a career in digital marketing, we must understand why digital marketing has become an important tool in every marketer’s arsenal today.
Today, the majority of the world's population has access to the internet via their smartphones. Using them for online shopping, texting, reading news, scrolling social media feeds, emailing and more. Smartphones cost, accessibility, and user-friendliness have solidified digital marketing's place as the major way of informing potential clients about your products and services in today’s modern digital world.
Companies are spending huge chunks of their money on digital and social media marketing to attract a new breed of consumers and expand their reach. Digital marketing's massive popularity has resulted in a thriving employment opportunity for people from all walks of life.
On that note, let’s talk about some pros and cons of a digital marketing career. This will help you to decide whether digital marketing is a feasible career option for you.
A Variety of Job opportunities
To build an effective digital marketing campaign, several digital components must be combined. Individuals with expertise in the various specializations of digital marketing are required to work together to create a successful campaign.
Let’s say, you are trying to come up with a content marketing strategy. You would require a Search Engine Optimization specialist, a content writer, a Data Analytics expert, a social media manager, and a digital marketing manager to execute a great content marketing campaign.
Ease and Flexibility
A digital marketing career allows you flexibility in terms of both schedule and project kind. You are given the freedom to put forth your thoughts and make adjustments as needed as there is no rigid framework to follow. You have the freedom to work from wherever you want and at whatever time you choose. There is no set 9-5 schedule that you must adhere to religiously.
Furthermore, if you later wish to pivot to another digital marketing specialization, you'll probably just need a little training to make the move. In this way, you may improve your current skills while learning new ones while remaining in the same area. You can learn new digital marketing skills by enrolling in online digital marketing courses available on various online learning platforms like Udemy, Coursera, Testbook, and others.
Huge Demand for Skilled Digital Marketers
We all know of the huge demand for digital marketers in India and around the world. Businesses are looking for people with specialized experts in various digital marketing areas.
Since India is still a developing market, there is a significant shortage of qualified digital marketers capable of managing online campaigns. This skill gap has propelled the urgent need for Digital Marketing institutes that provide comprehensive digital marketing career program in Chandigarh, Mumbai, Delhi, Kolkata and other major cities in India.
Furthermore, this has facilitated the emergence of online learning platforms offering high-quality, affordable and accessible digital marketing courses to students living even in the remotest areas of the country who wish to become proficient digital marketers.
We always seek jobs, that offer job security. As a result, some of us can often choose a developing industry to work in that is unlikely to decline or close in the near future. With that said, digital marketing is in its infancy, and it is constantly evolving. There's always something new to learn and improve on if you're ready to do so.
Lucrative Career Opportunities
The huge gap between the high demand and low supply of digital marketing experts has made the available competent digital marketer more valuable to the businesses. From hiring digital marketers at higher compensation to offering them flexibility at work, big companies are doing everything to allure skilled digital marketers to work with them.