Even in areas experiencing a construction boom, it’s not always easy for new or small construction businesses to get their name out in the public arena. Reputations are built up over time, but there is also some reliance on happy customers to provide glowing reviews and tell their friends and family. If you’re struggling to get some momentum in the online space with reviews, here are some helpful tips you might like to try.
You may not know it, but customer review software exists that can provide easier review options for your customers. Some review software types make you more visible on platforms like Facebook and Google while also giving you opportunities to address negative feedback and use automated review generation.
All of a sudden, a task that was previously tedious and complicated has become fast and easy. A new layer of convenience for customers may also mean you’re receiving more reviews than you did previously.
Make Sure Your Platforms Are Set Up for Reviews
If you’ve been asking customers to review your services like building or plumbing and you still have no reviews, make sure all the platforms you mentioned are set up to accept them. Facebook business pages allow you to turn reviews on or off, so ensure these are in the ‘on’ position. Your happy customers may also be unable to leave reviews if you haven’t correctly claimed your Google My Business account.
Offer Incentives to Review
Reviews can be essential for business growth, which is why there may be value in offering incentives for customers to provide them. You don’t have to give a discount or payment, but even some merchandise or another perk for their honest review can be enough of an incentive.
It’s important to note that you can’t pay customers for good reviews, nor can you request good reviews. Instead, you can simply ask customers to provide a review through any of the available platforms.
Send Follow-Up Reminders
After you’ve finished providing a service for a paying client, like building or remodeling, follow up at a later date via email. You can thank them for choosing you for their construction needs, then remind them that they can review you online if they are happy with the level of service they received. Sometimes, people had every intention of leaving a review in the first place, but it slipped their minds.
Make It Easy
Having to browse the internet for your reviewing platform can put clients off providing you with a positive review. However, if you offer a link directly to the platform, you’ve made your request one that takes minimal time and effort. The easier you make the process to give you a review, the more of them you may end up getting. Consider sending links via email or text and see if it makes a difference to your online presence.
You can’t force paying customers into reviewing you online, but you can certainly make it easier for them to do so. Consider trying customer review software, sending follow-up emails, or offering incentives. A few small changes may be all it takes to boost your online presence and earn plenty of new reviews.