Over 2 billion people use Facebook every day. Before the night of your gala, it’s highly recommended to use the platform to spread the word and let people know about your special production. Of course, it doesn’t hurt that this platform is free to use and any paid advertising is a lot more affordable than traditional marketing.
Want to know how you can put the spotlight on your gala night with Facebook? Here are 10 doable and effective tips!
1. Cross-Promote Through Your Sponsors and Vendors
Your sponsors and vendors (caterers, DJs, etc.) likely have a significant reach of their own on their social media channels. Tap into that by establishing partnerships with them, and you might get 20% of your total revenue out of it!
Start by asking them to cross-promote the event. It will help you reach more people outside of your followers, generate tons of leads, and build brand equity.
2. Communicate in Facebook Groups
Facebook groups help you bypass the ever-changing algorithm, allowing you to connect with private communities directly. As people add themselves to the groups, you can be sure they’ll be interested in what you have to say, so you can use this opportunity to tell a story about the gala and increase your engagement.
3. Create a Facebook Event
Facebook allows you to create an event to spread the word about your gala night.
It’s simple to set up. All you have to do is:
- Fill in the details required, such as event name, location, date/time, etc.
- Add information about co-hosts if you have them.
- Write an attention-grabbing description.
- Upload high-quality images. Follow these image resolutions to make sure they display properly.
- Keep it public to get maximum reach and engagement.
You can also add a link to your ticketing page, such as Eventbrite, so your audience can send in their RSVPs. Make sure to offer early bird deals for a limited time. It will nudge people who are on the fence to buy their tickets and confirm their attendance.
4. Encourage People To Invite Their Friends
Fill your event page with enticing information about the gala, such as the activities available, who will be performing, which stars will be in attendance, etc. It will encourage people to share the event on their timelines, promoting the gala night to their network while expanding your reach.
5. Engage Your Audience
When people like, comment, and share your posts, the algorithm picks up on their popularity, helping you achieve greater awareness through organic means.
For it to work, you must get interactive. Ask questions or host polls, post at the right time, get visual with a stellar photo game, and take the time to reply to comments, encouraging even more interaction.
P.S: Steer clear of engagement bait. It can cause you to appear less often in people’s news feeds.
6. Leverage the Power of Facebook Ads
Facebook ads get an average clickthrough rate of 0.90% across all industries. So, if you’re trying to get the word out about your gala night, it’s a good idea to harness the potential of Facebook ads.
Choose one from the ad formats available, tweak the settings to reach the right demographics, and use retargeting to get the attention of those who have looked at your website/app.
7. Post Event Updates
Post updates about the event to keep your attendees’ excitement levels high. This will also give those who are already interested a reason to move through the conversion funnel.
Highlight the cause you’ll be supporting with the proceeds and show your followers how they can make a difference. You can also highlight keynote speakers or special guests to get more people to come.
8. Hold a Contest
You can acquire an average of over 34% of new customers through contests — provided you offer your audience a prize, such as complimentary tickets to the gala. As 78.40% of participants share promotions on Facebook, running a giveaway contest could be the best way to promote your event and get new followers.
9. Share Flyers
Sharing well-crafted flyers with eye-catching images and compelling content could be all you need to set your gala night up for success.
And no, you won’t have to hire a designer and spend big bucks, not when you have PosterMyWall in your corner. The graphic design tool has an impressive collection of gala flyer templates you can use to promote your gala in style.
10. Tap Into Content Marketing
Content is king, and you can use it in your marketing strategy to win the hearts of clients. Use it to answer questions about the gala and interact with customers via storyselling. When you put effort into building strong relationships, you can drive leads and conversions without hard-selling them into buying a ticket to your event.
Plus, if your audience interactions are high, you’ll have a leg up with SEO, making your event visible to a much broader audience.
In Conclusion
With billions of users and tons of features that can be leveraged for marketing, Facebook can be your best friend when it comes to promoting your gala night. Post regularly, be responsive, set up an event page, and encourage people to spread the word through their networks.
Even if you resort to paid marketing, the cost is extremely reasonable and you can easily monitor your ad’s visibility.
So, use our 10 tips and enjoy a successful and well-attended gala!
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