How To Maintain Commercial Roofing
Several Ounces of Prevention
A lot of the issues that we face in life could be avoided with the right amount of prevention and contingency planning. A good parallel to this is looking at healthcare. In healthcare, preventative maintenance is the most important kind, and oftentimes early detection of problems saves lives. What does this have to do with commercial roof maintenance and your business? Well, it has everything to do with your business, your budget, saving money and avoiding huge problems by catching them early. Similar to how we have healthcare to catch problems early, to maintain our health, business owners need to have someone who regularly inspects and maintains the roof of their commercial building. Without this type of service in place, you will always be working from behind, never truly on top of things, and definitely not ahead of these issues. When you have a quality roofing commercial roofing company, these are no longer things that you have to concern yourself with because you have a professional who is on the job. Find a professional who can maintain your property, who can handle the tiny fires before they become epic forest fires, and before your minor roofing issues become major and expensive.
Commercial vs Residential
A rose by any other name is rarely as sweet. One issue that you might have is choosing the right roofing company. It is an easy problem to have with so many companies on the market. We have all seen the type of marketing that most roofing companies do, with the majority claiming that they are the best, and that they can solve any problem. What is closer to the truth is that most companies are simply mediocre, and they are really not that much better than everyone else. Of course, this is not what you want to hear, but it is an unfortunate truth. Does this mean that there are not any great companies, of course not. What it does mean is that some companies specialize and some are just generalists. Some companies focus on residential, and others focus on commercial roofing. There are a few companies who do both residential and commercial. Find a company who is truly a specialist when it comes to commercial roofing because they will have the expertise and know how to handle any problem that you might face with your property. Commercial roofing has a unique set of features and problems all its own, so it is best served by a specialist.
Not Created Equal
No matter what the onslaught of advertisement might say, most of these companies are not the best, and they are far from equal. With most companies being merely average, what is a business owner to do when they want a quality commercial roofing company? You might not like this answer, but it is the toughest of tough love truths, and that answer is, "do your homework." School might have ended for you years ago, but learning and homework never ends. In this case, you are doing your homework to ensure that you do not waste any money, that you do not waste your time, and because you want to find a really good company. One of the worst things that anyone who is looking for a commercial roofer could do is to choose the first company they find. It really benefits you to look at a few companies, compare who they are, not just on the basis of price, but on the quality of service that they provide. This where you separate the talkers from the doers, and find the best company.
Reputation Is King, Queen and the Truth?
One thing that we often talk about is how and why reputation is king. Reputation is something that cannot be easily faked. Advertisement and marketing, on the other hand are quite easy to fake. Reputation is important because unlike marketing and advertisement which are generated by the company themselves, reputation is created by real customers. Reputation is the sum of what past customers have to say about a business. This is very important in commercial roofing because it is so specialized and can be costly. Finding a company with a well deserved good reputation saves you from a lot of headaches. There is a saying, "success leaves clues." The clues that a great company leaves behind is a great reputation. With so many companies marketing that they are the right and best choice, reputation is the best way to separate the real from the fake. It is how you find the perfect commercial roofer to build a long-term relationship with. The type of roofer who will provide the service that we talked about earlier, routine maintenance to save your from unexpected and costly repairs. Think of a good roofer like an insurance plan.
Who Should You Ask?
Since reputation is this important thing, where do you go to learn more about a company's reputation. Most people say that the best form of marketing is word of mouth, that being customers suggesting a business to other people. If you have someone that you respect that can suggest a commercial roofer, then that might be your first step. For most people, we want to look at a myriad of roofers, and hear a lot of different opinions from customers. To solve this goal, looking towards sites like Yelp, Google Business Pages, and even Facebook Business Reviews are all great sites where customers share their point of view on a company. You will quickly find out who is properly servicing their customers, and who is not doing such a good job. One thing that you need to be cognizant of is that not all good companies will have a ton of internet reviews and testimonies. You might need to ask for some other source of social proof before doing business with these roofers.
Use this information to find your ideal commercial roofing company, one with a great reputation and who is a true specialist in this area.