Generation Z has emerged as a group worthy of greater attention, notably as its senior members enter early adulthood. Generation Z-ers were born after 1995 and made up one tenth of the 2020 voters. While they share many characteristics of Millennials, their early years were shaped by a very different world, resulting in substantial shifts in their perspectives, behaviors, and worldview. Everyone is talking about millennials and how to promote and sell to them. Sure, we'll need to appeal to millennials for a while longer, but it's also time to shift our attention to Generation Z.
Sell Experiences Rather than Products
Hard sells aren't appealing to Generation Z. They're impervious to blatant marketing campaigns since they've grown up on the internet. They aren't interested in hearing why your product is so great; they want to know how it will help them. What kind of experience will they have as a result of using your product? Your product accounts for 25% of what you sell. The remaining 75% is the intangible feeling associated with the product. For example, a leather phone case is pleasing to the touch, has superior insulation and offers better protection than most materials. All these benefits are its selling point, and it’s what would capture the attention of the Gen Z’s.
Make your company mobile-friendly
Smartphones were almost born in the hands of Generation Zers. Many teenagers have already received their first smartphone. Because Generation Z is constantly swiping through their phones, and Google will punish your SEO if your site isn't mobile-friendly, provide content that is optimized for mobile. Make it easy for Gen Zers to get to your material as quickly as possible by optimizing for time.
Optimize for each Platform Separately
According to new Epsilon data, Gen Z is twice as likely as any other generation to shop at an online-only store or visit a brand's website. Make sure your material is available when Gen Z wants it because they are a tech-savvy generation. In reality, Generation Z uses up to five screens at once, with different social networks being used for different purposes. On Facebook, don't share the same content that you would on Instagram. Instead, customize your material for each social media platform you're using.
Create a Video Marketing Plan
On average, Gen Z views 68 videos every day. Make sure one of them is your video. Using videos to display your brand's content will allow you to reach thousands of young consumers who are always on the lookout for entertaining and relevant material. Videos may be repurposed for your website, social media, and email marketing campaigns in addition to being wonderful for your YouTube channel. You can improve interaction, build brand loyalty, and expand your organization with a solid video marketing approach. Use a free video maker to create professional videos for your YouTube page.
Be Environmentally Friendly
Consumers no longer make purchasing decisions solely on the basis of product quality and pricing. Consumers today are much more demanding, and they have proven a strong preference for environmental and people-friendly businesses. Consumers assess the environmental impact of products in addition to price and quality.
Encourage recycling, reusing, and green living. Purchase plastic furniture from a reliable plastic chair manufacturing as it has a better carbon footprint than conventional furniture if you run a café or restaurant. If you own an office, make sure you have the appropriate recycling containers on hand and encourage your employees to exercise good environmental practices. Having authentic company missions that match with Gen Z's beliefs as socially concerned consumers will capture their attention.
Give them someone with whom they may Resonate with
Gen Z expects to be appreciated, so your company must find fresh ways to appeal to them. If you're a brand seeking to reach out to this audience, you'll need to build a genuine relationship with them. Collaborate with Gen Z influencers on social media to give your company a face that Gen Z consumers will recognize. When it comes to purchasing decisions, Gen Z's peers are the most influential.
Make Genuineness a Top Priority
Gen Zers value brand legitimacy and want to feel as though businesses are speaking directly to them through tailored content. They want businesses to speak Gen Z's language, understand their requirements, and connect with their beliefs in a true, two-way discussion. To personalize your brand message, successfully express your fundamental values, and establish consumer connections, focus on incorporating a human aspect into your digital marketing plan.
Establish the Personality of your Company
Consumers in Generation Z have highly strong and intimate gut reactions to companies. They think, "I have a good vibe about them," or "there's something about them that I just don't like," when they view a company’s advertising, social media posts, and news items. Say goodbye to the millennial-focused aesthetic of finely selected content if you want to engage and connect with Gen Z. Do away with sleek and basic visuals. Brands that are assertive, have a strong voice, and a personality appeal to Gen Zers. Don't be afraid to create a stir!
The digital world has its own vocabulary for Gen Zers, and the rules of participation have altered. To stay relevant in the future, brands must be willing to listen to Gen Z voices, comprehend their tastes, and communicate with them in their preferred language and platforms. Target this generation in your 2022 marketing initiatives to increase interaction, establish brand loyalty, and get ahead of your competition.