Programs for Creating Videos
If you want to create professional video content that shows your product from different angles and attracts new users, you must put a lot of time and effort into the video production process. According to research, eCommerce product videos can increase conversion rates by up to 144%. Such statistics illustrate the fact that video is an effective form of content marketing and can influence a person's buying decision.
Coming back to video editing, you must remember that a huge part of the success depends on the right software. There is an abundance of desktop-based editing software to create videos on PC, and many people struggle to choose the right tool. We've compiled a list of the top video editing solutions on the market, so you can choose that one that meets your needs to the fullest extent.
Top Programs to Create Captivating Videos
VideoPad is one of the best video editing solutions on the market. It allows you to create high-quality videos without spending a dime. The software offers lots of useful features such as 3D video editing, special effects, video and text overlays, and a library of sound effects. Using these options, you can test different techniques and video compositions and eventually find your ideal style.
When you launch VideoPad, the first thing that catches your eye when editing a video is the presence of a built-in double screen. One to preview selected clips, another to preview complete sequences. In such a case, video editing becomes simple and intuitive. In addition, a huge library of various video transitions and visual effects is available to you, as well as video optimization functions like stabilization. Automatically optimize finished videos for social media posting. You can share videos on Facebook, YouTube, Instagram, and other platforms right away from this video editing software.
The only drawback of VideoPad is the lack of professional video editing tools. Professional videographers will not use this program regularly because it does not contain as many advanced features as Shotcut, Lightworks, and FXhome do.
This video editor offers a wide range of features to create and edit videos. Its uniqueness is that the program is completely free and contains an open-source 3D creation suite. Hundreds of developers from all over the world have worked together to create this program, adding many useful functions to it. The core of this program is 3D animation, modeling, and rendering tools.
Some of the most interesting features of this software are the path-tracer engine for the realistic rendering of animated objects and a set of advanced character animation tools. Blender has a built-in library of visual effects and vignettes. Some elements speed up saving and exporting your projects.
Although Blender was designed as a tool for 3D animation, it contains many video editor tools that should be enough for most video editors. The video editing software would satisfy the needs of amateur videographers as well as professional video editors and creators. It can perform several complex processes such as video masking. Blender is a good option for simple and advanced projects that may involve 3D animation.
Movavi Video Editor
This product is designed for video creators whose goal is to edit different types of videos easily. You can quickly create heartwarming wedding clips, home decor vlogs, or product reviews. Movavi is not professional video editing software for advanced users, but it offers a wide range of features that would be useful for most videographers. Even if you have never tried to edit a video on your PC before, it will take only 20 to 30 minutes to master video editing with Movavi.
The main advantage of Movavi Video Editor is its simplicity and ease of use. The interface is intuitive, and you can quickly find what you need. So the software allows you to edit videos with tremendous speed. In addition, you have access to a large library with a variety of visual effects and styles, as well as various sound effects. You can easily edit individual frames, overlay elements on top of the video, such as text. Movavi can also share your projects on various social media platforms such as Twitter, Instagram, Facebook, and others.
The only disadvantage of the software is that all the advanced features are available only in the premium version. So the functionality of a free version is quite limited and all videos edited there have watermarks.
Only advanced video creators will be able to edit video in DaVinci Resolve. That video editor combines various editing features, such as professional 8K editing, visual effects, color correction, and advanced audio post-production. That's why many professional videographers and video creators pick this software for movies, TV shows, and commercial production. DaVinci Resolve allows both offline and online editing. Due to its high performance, you can save tons of time creating and trimming - even for processor-intensive file formats like H.264 and RAW.
DaVinci Resolve also includes dual timeline features for fast navigation, trimming, and cutting. The presence of a special interface allows you to edit individual parts and frames in minute detail. The elements of artificial intelligence contribute to faster video creation. Artificial intelligence automatically syncs audio and video clips and also recognizes faces in your videos, and automatically creates bins based on the people in every frame. DaVinci Resolve has built-in retiming, dynamic zoom, text, and audio, and stabilization tools.
An entire range of advanced and professional tools is only available in the premium paid version. But it is not a disadvantage of the software because the complex features may be too extensive for some users. The free version is quite decent for working on amateur projects from your home office.
Choosing the right editing software is an important task for any videographer. Now that you know what the best video editing software on the market is, you can start testing each program. Each tool has its advantages and disadvantages, and you need to choose the one that is suitable for your unique needs. Remember, there's no limit to the creative potential of your brand's marketing video content.
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