Facebook, Instagram, YouTube, LinkedIn, Pinterest? How to Use Social Media to Impact Your Real Estate Business 

​Image Illustrated With Examples To Grow Real Estate Business

We have some result oriented practical examples to teach you how to use social media like Facebook, LinkedIn, Instagram, YouTube, Pinterest​, Google to grow your real estate business. These techniques are used by many Pros, but now this hidden gem is for you to ponder!

Infact social medai is helpful for many business but in this artic;e we show you techniques to post, share, grow real estate business.

Do you struggle to keep your real estate business afloat? It’s time to give up using traditional marketing and take advantage of new technologies and internet marketing tools.

Do you wonder how social media may benefit your business? Read this article. Here you will find tips on how to use Facebook, Twitter, LinkedIn, and Instagram to drive sales and improve customer loyalty.

Introduce your real estate business to the wide audience

The best thing about social media is that it allows companies to reach a wide audience. When you create a business account on Facebook or Twitter, you get a chance to get your business discovered online.

All you need to succeed is to write a comprehensive bio. You should clearly state what your company is all about. Besides, you should provide full contact information to make sure that your prospective customers will be able to reach you easily.

Facebook Followers

Facebook Followers

Screenshot source: https://www.instagram.com/austinrealestatecom/

Engage your audience

Social media is a great place to start a conversation with your target audience and collect feedback. Here you can ask questions related to your real estate business and invite your followers to discuss topics that concern them the most.

Try to build a constructive conversation and reply to the comments quickly. If necessary, provide users with additional information on real estate law, architectural regulation, or pricing. You can be sure that prospective customers will appreciate your efforts.



Screenshot source: https://www.instagram.com/p/B0Q1ajQofdF/

Build trust with your customers

If you want people to trust your business, you should be honest and open. You should present the financial results of your company and share the insights that might be interesting for your target audience.

People appreciate honesty. And they tend to be more loyal to companies that do not hide important information.

Facebook Advertise

Facebook Advertise

 Screenshot source: https://www.linkedin.com/company/safehold-inc/

Introduce your employees

If you want to add a human touch to your social media marketing, you can introduce your employees to your target audience. Let your prospective customers learn more about people who work for your company. It will help you to build trust with your customers and increase sales.

Real Estate Business

Real Estate Business

Screenshot source: https://www.instagram.com/p/BfuoKw6lcMN/

Publish customer reviews

What works better than any advertisement? The answer is simple – real customer reviews. So, if you want to take your business to the next level, ask your customers to express their honest opinions about your services.

Do you have happy customers who can recommend your real estate company to others? Encourage them to write reviews or shoot short video reviews. And don’t forget to ask their permission to publish content on social media.

The truth is that modern people do not trust in brand messages. But they believe in the opinions of real customers. So if you publish positive customer reviews on a regular basis, you will convince your prospects that your company provides high-quality services.

Real Estate Social Media Post

Real Estate Social Media Post

Screenshot source: https://www.facebook.com/GregMillerKellerWilliamsHudsonValleyRealty/videos/487049115173129/

Inform your audience about hot deals

You can use social media platforms as a place to advertise your business. You can create posts that will inform your prospective customers about hot deals, special offers, and discounts.

If you grow your social media following, these posts will work better than the paid ad. It will help you to boost your efforts and slash your marketing expenses.

But keep in mind that you should mix this type of posts with other content. Otherwise, your profile will look too salesy, and it will scare users away.

Property Sale

Property Sale

Screenshot source: https://www.instagram.com/p/Bzx7OKBn2fr/

Use hashtags

When it comes to internet marketing, hashtags are a must use, and here is why. Hashtags allow your content to be discovered by social media users from all over the world. Also, branded hashtags help to promote brand name online.

For this reason, you should always add from one to seven relevant hashtags to social media posts and tweets. But keep in mind that you can’t use random tags. Every hashtag should add value to your post.

Real Estate

Real Estate

Screenshot source: https://twitter.com/rex_change/status/1155855732769771520

Add visuals

As an old saying goes, an image is worth a thousand words. And it’s so true when it comes to internet marketing. If you want to boost your marketing efforts, you should create original visual content. Photos and vector images will help you to grab the users’ attention and increase engagement.

If you do not know how to explain a sophisticated topic in simple terms, try to create infographics. As a rule, this type of visual content works well for real estate and home improvement businesses.

And the great news is that you don’t need to have graphic design skills to create visual content. Today, you can use visual editing tools with an intuitive interface to design infographics and other content.

Social Media Impact

Social Media Impact

Screenshot source: https://www.facebook.com/realtor.com/photos/a.151237667870/10158038279982871/?type=3&theater

Use fewer words

Remember that real estate buyers are busy people. They don’t have that much time to read long social media posts. So try to keep your captions short and concise. Do not repeat the same idea twice.

Carla Vargas, an internet marketing expert at PickWriters, says: “Remember that your major goal is to write a meaningful post while avoiding using unnecessary words. The more clearly you express your ideas, the better.”

Share useful content

If you have neither time nor skills to create high-quality content, it’s not a problem. You still can use social media platforms to grow your business. To engage your audience, you can share valuable content created by others.

As a professional, you read tons of articles on home improvement and real estate daily, don’t you? The next time you discover a great post on Forbes, The New York Times, or Commercial Observer, share it on your social media account. State your opinion on the topic discussed in the article, and ask your followers to comment on the post.

Social Media

Social Media

Screenshot source: https://www.linkedin.com/company/safehold-inc/

In conclusion

The rapid development of social media platforms has affected all industries, including the real estate market. And now it’s time to take advantage of modern technologies and explore new opportunities for growth.

Use this article as a guide for building a strong social media presence. Apply the tips given and take your real estate business to a brand new level.

BIO: Donald Fomby is a marketer with more than ten years of work experience. Currently, he is working on his first book about the impact of social media on the real estate industry. Apart from work and writing, he enjoys reading detective novels, traveling around Central America, and diving.

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